Santiago, Chile is the Business Center of the affiliate company Fanaloza that
has been launched with products of an unsurpassed combination of price and quality.
has its origins in the first ceramic and porcelain company
in the southern city of Penco, in operations from the end of the 19th century as
"Fábrica Nacional de Loza de Penco (Lozapenco)"
.With a hundred
year history, the company is a leader at the local level and its main principles are
innovation and quality standards.
Today, the operation of both plants in Santiago and Penco strives to achieve the highest
standards of quality and efficiency in their operations. Each piece is made under these
standards, becoming deserving of the ASEXMA prize for the manufacturing and exporting excellence.
During 2004, Fanaloza S.A.
reached a record production of more than 2,140,000 pieces.
This was added to strong projections of growth in its future export consignments, which has provided
impetus for an investment of nearly US$ 20.0 million to double the present capacity of the Penco Plant
in excess of 1,000,000 million additional pieces in 2006.
In 2002, Fanaloza
, a leader in the local market with 70% market share, initiated a
strategic marketing plan of becoming a powerful brand name. The first stage was to get dynamic retail
sales with a significant reintroduction and strong brand positioning.
The second stage was to grant a differentiated service to the building, architecture and interior design
area. In 2004 Fanaloza
launched the "Bath Center", a Business Center and a consulting
office located in an upscale shopping area, consolidating the brands at national level. Since the trade
is a leader in national midrange segments, Briggs USA
brand name was launched in the middle of 2002, and acquired as a premium brand the first position in
the higher price market segment.
PORCELANAS FLORENCIA S.A.
, an affiliate company of CISA, is the only manufacturer of fine
porcelain dinnerware in Chile.
Thirty-five years ago, German industrialists and craftsmen invested in this country, got quality and
excellence in the porcelain manufacturing and started up a continuous presence in the market.
has been distinguished as a prestigious and traditional brand at the local
and international level.
It supplies to airlines, the army, and all institutional markets. Moreover, its main customers are
hotel chains, restaurants and stores.
Today, the company exports to Argentina, Ecuador, Perú, México and the United States.
INDUSTRIA DE AISLADORES
CASA BLANCA (ICB)
Industria de Aisladores Casa Blanca S.A. (ICB)
started up in 1987 as an affiliate
company of Fanaloza, specializing in the manufacturing of porcelain insulators.
One of its essential considerations is the quality of raw materials,mainly clay, feldspar, kaolin and
quartz that guarantee a quality product.
has a strong exporting orientation, and its main customers are the United States,
Mexico and Canada. Additionally, it also operates in many numbers of countries in South America.
Elaplas is a key strategic partner of Fanaloza
. It is a company that manufactures
sells and exports fittings, and toilet seats.
business consists of manufacturing sanitary ware complements, whose product
catalog covers a varied line of toilet seats, bathtubs, whirlpools, faucets, accessories, fittings,
and a complete plumbing line.
During year 2004, Elaplas
developed and manufactured the majority of products
that compose the new seat line, launched under Briggs USA